Real-time analysis of predictive audience feedback during content creation

ABSTRACT

Providing predictive feedback during content creation in real-time. A server computer receives from a user-computing device an electronic document during creation of the electronic document in real-time. An intended audience specification is also received by the server computer for the received electronic document. The server computer calculates a similarity score for a plurality of viewer profiles. The server computer determines which viewer profiles have similarity score equal to or exceeding the similarity score threshold and then stores the determined viewer profiles. An individual interest level and an individual emotional response is calculated for the determined viewer profiles for a portion of the received electronic document. The server computer then transmits to the user-computing device the individual interest level and the individual emotional response of the determined viewer profiles.

BACKGROUND

The present invention relates generally to the field of electronicanalysis of digital content, and more particularly to digitalascertainment of predictive audience feedback in real-time duringcontent creation.

BRIEF SUMMARY

Embodiments of the present invention disclose a method, system, andcomputer program product for providing predictive feedback duringcontent creation in real-time. A server computer receives from auser-computing device an electronic document during creation of theelectronic document in real-time. An intended audience specification isalso received by the server computer for the received electronicdocument. The server computer calculates a similarity score for aplurality of viewer profiles. The server computer determines whichviewer profiles have similarity score equal to or exceeding thesimilarity score threshold and then stores the determined viewerprofiles. An individual interest level and an individual emotionalresponse is calculated for the determined viewer profiles for a portionof the received electronic document. The server computer then transmitsto the user-computing device the individual interest level and theindividual emotional response of the determined viewer profiles.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a functional block diagram illustrating an environment forreal-time analysis of predictive audience feedback during contentcreation, in accordance with an embodiment of the present invention.

FIG. 2 is simulated real-time electronic document creator, in accordancewith an embodiment of the present invention.

FIG. 3 is a process flow diagram showing generation of viewer profiles,in accordance with an embodiment of the present invention.

FIG. 4 is a process flow diagram showing providing individual interestlevels and individual emotional responses, in accordance with anembodiment of the present invention.

FIG. 5 is a flowchart depicting operational steps that a hardwarecomponent of a hardware appliance may execute, in accordance with anembodiment of the invention.

FIG. 6 is a simulated graphic user interface, providing access to areal-time electronic document creator module and a results receivermodule, in accordance with an embodiment of the invention.

FIG. 7 depicts a block diagram of components of user computer and/orserver of FIG. 1, in accordance with an embodiment of the presentinvention.

FIG. 8 depicts a cloud computing environment, in accordance with anembodiment of the present invention.

FIG. 9 depicts abstraction model layers, in accordance with anembodiment of the present invention.

DETAILED DESCRIPTION

Digital content, such as a seminar session, book, presentation, video,movie, song, speech, or the like are not equally engaging to a diverseaudience of people. Each consumer of digital content, based on his orher personal interests might find one section of digital content moreinteresting than others. Presented is a method, system, and computerprogram product to analyze digital content as it is generated inreal-time based on emotional and physiological responses of consumers ofdigital content, and present predictive feedback and various options toan author of the digital content in real-time, in order to automaticallyimprove or facilitate improvement of the digital content, also inreal-time.

“Digital content” (or “content”) is described with reference to thispatent application as an “electronic document” and is typically, infundamental nature, text, video, audio, multimedia, still image, or somecombination of these, embodied as digital data. Such electronicdocuments are created by an author, also referred to herein as a “user.”By means of non-limiting example, such electronic document may be a textfile, a Word file, a pdf format file, an mpeg file, an avi file, a giffile, a jpeg file, a bmp file, a ppt file, a mov file, or any otherpresently existing or after-arising file format allowing thetransmission of text, video, audio, still image, or other information asis understood by one of skill in the art, in accordance with embodimentsof the invention. After-arising equivalents are specificallycontemplated. Electronic documents, as discussed further below, arecreated with an intention of presentation to a target audience.

A “viewer profile” as discussed with reference to this patentapplication is a simulated electronic profile of a real individual whichis used by the presently disclosed invention to generate feedback inreal-time regarding each electronic document, upon request. Viewerprofiles are stored, in a preferred embodiment, in an object or class ofa programming language, as those terms are understood to one in skill inthe art, but in alternate embodiments are stored in any sort of program,data structure, database entry, matrix, array, spreadsheet, or any othercomputer accessible form, in accordance with embodiments of theinvention. Each viewer profile is modeled upon a real individual, andassociated with the real demographic data of the individual it ismodeled upon. Such demographic data may include by non-limiting exampleage, gender, education level, field of study, occupation, maritalstatus, income, place of birth, place of residence, or any otherdemographic data point regarding the individual. Viewer profiles, theircreation, and their use are further discussed below.

FIG. 1 is a functional block diagram illustrating an environment forreal-time analysis of predictive audience feedback during contentcreation 100, in accordance with an embodiment of the present invention.In an exemplary embodiment, included in the environment 100 is a usercomputer 110 (or “user-computing device”), a server 120 (or “servercomputer”), a viewer profile database 140, and at least one wearablesensor 150, all interconnected via a network 130.

In various embodiments, network 130 represents, for example, anintranet, a local area network (LAN), a wide area network (WAN) such asthe Internet, and includes wired, wireless, or fiber optic connections.In general, network 130 can be any combination of connections andprotocols that will support communications between user computer 110,server 120, viewer profile database 140, and wearable sensor 150, inaccordance with an embodiment of the invention.

In various embodiments, each of user computer 110, server 120, andviewer profile database 140 may be, for example, a mainframe or a minicomputer, a laptop, a tablet, a netbook personal computer (PC), a mobiledevice, or a desktop computer, or any sort of computing platformpossessing sufficient processing power to perform the requiredfunctionality in accordance with the embodiment. Each of user computer110, server 120, and viewer profile database 140 may include internaland external hardware components as depicted and described in furtherdetail below with reference to FIG. 7, below. Viewer profile database140 represents one or more computer databases allowing storage andaccess to various computer data and files upon request, as discussedfurther herein. In other embodiments, each of user computer 110, server120, and viewer profile database 140 may be implemented in a cloudcomputing environment, as described in relation to FIGS. 8 and 9, below.

User computer 110 represents any sort of computing platform possessingsufficient processing power to execute software to be utilized inauthoring one or more electronic documents and perform the other tasksas further described herein. In an exemplary embodiment, user computer110 includes a real-time electronic document creator 112 and a resultsreceiver module 116.

Real-time electronic document creator 112 represents softwareappropriate to create, edit, and transmit during creation (i.e., in“real-time”), text, video, audio, multimedia, or still images aselectronic documents, as would be understood by one of skill in the art.In various embodiments, application specific proprietary software may beused, but also proprietary and open source word-processing software withcustomized plug-ins, presentation software with appropriate plug-ins,audio recording software, video recording software, a music synthesizer,or any other appropriate software to create and edit electronicdocuments may be utilized, in accordance with embodiments of theinvention. After-arising software is specifically contemplated.

The electronic document is (as discussed previously) simply digitalcontent. The electronic document is created for the purpose ofentertaining, informing, educating, warning, etc. the target audience.The electronic document may be, for example, text, video, audio,multimedia, or still images. In order for the electronic document tohave the desired effect of entertaining, informing, educating, warning,etc. the intended audience, the intended audience must both remaininterested in the content and/or the intended emotional state must begenerated in the audience. For example, if the electronic document isintended to entertain an audience, the audience must remain interestedand happy. If the electronic document is intended solely to educate theaudience, they must remain interested, at least. If the electronicdocument is intended to scare an audience, such as a horror movie or adriver's education video the audience should remain interested as wellas surprised or afraid. Functionality of the presently disclosedinvention provides these desired effect(s) via providing of predictiveaudience feedback during content creation.

Real-time electronic document creator 112, when transmitting theelectronic document, also transmits both an intended audiencespecification and a similarity score threshold from the user computer110, for generation of customized feedback with regard to the electronicdocument. The intended audience specification is a value or series ofvalues allowing selecting of characteristics of an audience of viewerprofiles for viewing and responding to the electronic document. Thecharacteristics of the intended audience may include, for example, theage, gender, education level, income, field of study, occupation,marital status, place of birth, place of residence, citizenship, etc. orany other audience characteristics that may be useful in obtaining anintended audience. The similarity score threshold is also a value,allowing limiting of the audience of viewer profiles to those sharing acertain level of calculated similarity to the intended audiencespecification, according to characteristics known about individuals theviewer profiles are based upon. The similarity score threshold may bewithin a range, for example, of 0.0 and 1.0, or a range of 0 and 100,with a higher value within the range typically indicating a closermatch. In alternate embodiments the similarity score threshold is presetat some value, such as 0.75. The real-time electronic document creator112 also provides functionality for transmission of the intendedaudience specification and the similarity score threshold to the server120 for use, as is discussed further below, in connection with FIG. 2.

Results receiver module 116 allows the receipt of feedback, generated bythe server 120 as described in more detail below, at user computer 110,for review, such as via a simple pop-up window or a graphics userinterface.

Server 120 represents a network computing platform which possessessufficient computing power to host workload 96 of FIG. 9 below. Server120 includes a viewer profile generator 121, an electronic documentinterface module 122, a database interface module 124, a similarityscore calculator 126, an electronic document analysis module 127, and aresults transmitter module 128. As described in more detail below, theserver 120 is involved in the process of generation of viewer profiles,which are used as discussed further below. In addition to generation ofviewer profiles, the server 120 performs the function of receiving theelectronic document and audience settings, accesses a database to obtainthe viewer profiles, simulates the audience's reaction, and returns theresults to the user computer 110.

Viewer profile generator 121 provides functionality by which viewerprofiles are generated based upon demographic data and data obtainedfrom presenting sample content to individuals. Viewer profiles, asdiscussed herein, simulate real individuals and are utilized to gaugewhat each individual's reaction would be to the electronic document, andto generate simulated feedback regarding an electronic document (knownherein as “predictive feedback”), in order to allow real-timeimprovements. Viewer profiles are stored in the viewer profile database140 after generation. In an embodiment of the invention, generation ofviewer profiles utilizes at least one wearable sensor 150, which isfurther discussed in connection with FIG. 3. In an alternate embodimentof the invention, generation of viewer profiles involves responses toelectronic or other survey data by the real individuals, after beingpresented sample content. The generation of viewer profiles, theirstorage in viewer profile database 140, as well as their use isdiscussed further above and below.

The electronic document interface module 122 receives the electronicdocument in real-time from the user computer 110 as it is created byusing the real-time electronic document creator 112.

The database interface module 124 accesses a plurality ofpreviously-generated viewer profiles stored in viewer profile database140. Each previously-generated viewer profile simulates an individualviewer with certain characteristics and, when utilized by the presentlydisclosed invention, provides predictive feedback regarding theelectronic document. The full definition of a “viewer profile” withinthe context of this patent application is provided above, and furtherdiscussed below.

The similarity score calculator 126 calculates a similarity score foreach viewer of the plurality of viewer profiles to the intended audiencespecification received from the real-time electronic document creator112. The similarity score is a calculated estimate of similarity betweenthe intended audience specification received from the real-timeelectronic document creator 112 for each of the viewer profiles in theviewer profile database 140. It is calculated individually for eachviewer profile. This process is discussed further in connection withFIG. 4. The similarity scores calculated for each of the plurality ofviewer profiles are stored for later use.

The similarity score calculator 126 then performs the further step ofcomparing each similarity score for each of the plurality of viewerprofiles and determining which are similar enough to be utilized. Thedetermined user profiles are stored into memory associated with theserver 120 for further use. In an embodiment, a determination is madewhich viewer profiles equal or exceed the similarity score threshold,and storing these determined viewer profiles into memory associated withthe server 120 for further use. The determined viewer profiles are thenused as further discussed below, especially as shown in connection withFIG. 4. This serves to limit viewer profiles from being utilized forproviding of predictive feedback if they are very different from theintended audience specification received.

The electronic document analysis module 127 analyzes a portion of thereceived electronic document and calculates an individual interest leveland an individual emotional response for each of the determined viewerprofiles. Each determined viewer profile's calculated individualinterest level and individual emotional response references exclusivelythe portion of the received electronic document that is being analyzed.The individual interest level calculated for each determined viewerprofile indicates a level of interest a viewer profile is likely toexpress regarding the portion of the received document analyzed. Theindividual emotional response level calculated for each determinedviewer profile indicates an emotional response anticipated for theanalyzed portion of the electronic document. As is further discussedbelow, portions of the electronic document are analyzed separately bythe server 120 in real-time. If the electronic document is text, it maybe analyzed, for example, on a sentence by sentence basis, by paragraph,or by page. If the electronic document is primarily audio or video innature, it may be analyzed by segments of some predetermined length,such as five seconds, ten seconds, fifteen seconds, thirty seconds, oneminute, five minutes, ten minutes, etc. This process is furtherdiscussed in connection with FIG. 4.

In a further embodiment, the electronic document analysis module 127further serves to weight the individual interest level and individualemotional response of the determined viewer profiles according to thesimilarity score and then aggregate and rank the determined viewerprofiles according to viewer similarity score (with the individualinterest level and individual emotional response of each determinedprofile ranked more strongly if the similarity score is high, and lessstrongly if the similarity score is low).

The results transmitter module 128 transmits the individual interestlevel and individual emotional response of the determined viewerprofiles to the user computer 110 via the results receiver module 116,such as by presentation of a graphics user interface on the usercomputer 110. In addition, or in lieu of this step, the resultstransmitter module 128 of the server 120 serves to automatically modifythe portion of the received electronic document to improve individualinterest level and individual emotional response. The server 120 may,for example, may automatically alter objectionable language in a textdocument or automatically “bleep” out offensive words in an audio,video, or multimedia document to improve individual interest level andindividual emotional response. Less commonly used words, such as “lift”or “biscuit,” if a British electronic document is being analyzed may beautomatically altered to the American English equivalent. Automatictranslations may also occur, if necessary. Alternately, if objectionableimages are an issue, the server 120 may automatically obscure thefootage to improve individual interest level and individual emotionalresponse. This is further discussed below in connection with FIG. 6.

Viewer profile database 140 makes available demographic data andcomputer files related to the generation and storage of viewer profiles.The viewer profile database 140 includes demographic data storage 142and viewer profile storage 146.

Demographic data storage 142 provides demographic data for a pluralityof individuals which may be used in generating viewer profiles toprovide feedback on electronic documents. Demographic data maintainedfor each individual may include age, gender, education level, field ofstudy, occupation, marital status, income, place of birth, place ofresidence, or any other. Any combination of demographic data may be usedin generation of each viewer profile, and then associated with eachviewer profile. The demographic data may be stored locally or remotelyto the viewer profile database 140, or even available via webcrawler orsome other automated means of scanning the internet. The uses ofdemographic data in the creation and use of viewer profiles is discussedfurther above and below. Demographic data for each individual may bestored anonymously or aggregated in some way to maintain compliance withvarious laws regarding privacy of data.

Viewer profile storage 146 is used for storing and accessing the viewerprofiles after they are created by the viewer profile generator 121.

In certain embodiments, one or more wearable sensors 150 may provide forphysical collection of physiological and emotional data from individualswhen presenting sample digital content to individuals for generation ofviewer profiles. The one or more wearable sensors 150 may includesensors for blood pressure, heart rate, respiration, skin conductivity,eye movement, accelerometers, brain wave sensors, or any other.Collection of data from individuals occurs during presentation of sampledigital content to the individuals to generate viewer profiles. The oneor more wearable sensors 150 are optional components of the presentinvention, and in alternate embodiments surveys presented to individualstake their place in generating viewer profiles, as further discussedherein.

FIG. 2 is a simulated real-time electronic document creator 200, inaccordance with an embodiment of the present invention. A document iscreated by the user accessing a document creator interface 202. Whenaccessing the user real-time electronic document creator 200, severalchoices are presented in specifying the intended audience. In thisembodiment, the user may specify viewer age 205, viewer gender 210,viewer education level 215, as well as the similarity score threshold220. When the server 120 utilizes the similarity score calculator 126 tocalculate a similarity score for each of the viewer profiles, thesimilarity score utilized, by exemplary example, may be based solelyupon the age, gender, and education level associated with each viewerprofile. In alternate embodiments, other choices are presented as wellin in the alternate in specifying the intended audience for obtaining ofviewer profiles.

FIG. 3 is a process flow diagram showing generation of viewer profiles,in accordance with an embodiment of the present invention. Demographicdata storage 142 at the viewer profile database 140 is accessed by theserver 120 to obtain demographic data regarding a plurality ofindividuals. The demographic data regarding the plurality of individualsis displayed in table format 305 for viewing ease. Data points in table305 include an anonymous viewer identifier 310 (maintained anonymouslyto ensure compliance with various laws and regulations regarding dataprivacy, should any exist), viewer age 312, viewer gender 314, andviewer's highest education level obtained 316. The viewer profilegenerator 121 of the server 120 is then used to generate viewerprofiles, again displayed in table format 325. Anonymous useridentifiers 342 are again used, as displayed in table 325. Afterpresenting sample digital content regarding various sample topic 1 344,sample topic 2 346, and sample topic 3 348, individual interest leveland individual emotional response are tracked for each individual. Ifaudio content is to be assessed, sample topic 1 344 may be, for example,electronic music, sample topic 2 346 may be hip hop music, and sampletopic 3 348 may be rap. If video content is to be assessed, sample topic1 344 may be, for example, horror content, sample topic 2 346 may bethriller content, and sample topic 3 348 may be action content. Thenewly generated viewer profiles are stored in viewer profile storage 146in the viewer profile database 140 for later use. Demographic data isalso maintained for each viewer profile for later use (not shown here),such uses including calculation of similarity scores between theintended audience specification and each viewer profile.

FIG. 4 is a process flow diagram showing providing individual interestlevels and individual emotional responses to the results receiver module116 of the user computer 110, in accordance with an embodiment of thepresent invention. The user computer 110 provides via the real-timeelectronic document creator 112 the intended audience specification andsimilarity score threshold 410, here again displayed in table format forreading ease. Age, gender, education, and similarity score threshold areentered 415. The user computer 110 requests viewer profiles having anage of 27, male, having a Master of Science degree, and specifiessimilarity score threshold 0.80, as is displayed 415, for the providingof predictive feedback.

The similarity score calculator 126 is then utilized to calculatesimilarity scores for a plurality of viewer profiles. Four are displayedbut in practice more or less may be utilized. As displayed 422, viewerprofile 1 is aged 25, male, and also has a Master of Science degree, andis calculated to have a similarity score of 0.98. Viewer profile 2, asdisplayed 424, is age 47, female, has a Juris Doctorate degree, and hasa similarity score of 0.67. Viewer profile 3, as displayed 426, is age37, male, and has a Master of Sciences degree to have a calculatedsimilarity score of 0.80. Viewer profile 4, displayed 428, is aged 22,female, has a Bachelor of Arts degree, and has a calculated similarityscore of 0.55. The similarity score calculator 126 then performs thefurther function of removing from consideration potential viewerprofiles with similarity score less than the similarity score thresholdof 0.80, the output of which is shown as table 430. Only viewer profile1 (displayed 432) and viewer profile 3 (displayed 434) are determined toas having similarity scores equaling or exceeding the similarity scorethreshold remain to provide predictive feedback. The electronic documentanalysis module 127 utilizes these determined viewer profiles to reviewportions of an electronic document transmitted in real-time 440. Theindividual interest level 442, 446 is calculated for each viewerprofile's anticipated interest in each portion of the received document,as well as each viewer profile's anticipated emotional response to eachportion of the received document 444, 448. The results are transmittedto the user computer 110 via the results transmitter module 128, orutilized for further execution.

FIG. 5 is a flowchart depicting operational steps that a hardwarecomponent, multiple hardware components, and/or a hardware appliance mayexecute, in accordance with an embodiment of the invention. At step 503,optionally, demographic data is obtained for profile generation fromdemographic data storage 142 of viewer profile database 140. At step505, again optionally, a viewer profile member assay is performed viawearable sensors 150 by viewer profile generator 121 accessing thesensor interface module 152. Alternately, an electronic or other type ofsurvey may be presented for completion by individuals for profilegeneration. At step 510, an author-created electronic document isreceived from the real-time electronic document creator 112 forobtaining of predictive feedback from the user computer 110.Alternately, only a portion of the electronic documents is received. Atstep 515 an intended audience specification is received for theelectronic document from real-time electronic document creator 112 ofuser computer 110. At step 520 the similarity score threshold is alsoreceived by the server 120 from real-time electronic document creator112 of user computer 110. At step 525 a plurality of viewer profiles areaccessed from viewer profile storage 146 of the viewer profile database140 by the database interface module 124. At step 530, similarity scoresare calculated by the similarity score calculator 126 of server 120 forthe plurality of viewer profiles. At step 535 the similarity scorecalculator 126 of the server 120 determines which viewer profiles havesimilarity scores equal or exceeding the similarity score threshold. Atstep 540 a portion of the electronic document is analyzed by theelectronic document analysis module of server 120, and an individualinterest level and an individual emotional response to the portion ofthe electronic is calculated. At step 545 a determination is then madewhether there are more portions of the electronic document to process,such as if the author was continuously to add to the electronic documentin real-time. If yes, execution returns to 540 and another portion ofthe electronic document is analyzed to calculate individual interestlevel and individual emotional response. Once there are no more portionsof the electronic document to process, execution proceeds to 550 whereindividual interest level(s) and individual emotional response(s) aretransmitted by the results transmitter module 128 to the resultsreceiver module 116. In a further embodiment, at step 555 the server 120presents a graphic user interface to the user computer 110 allowingautomated modification of the electronic document, such as by providingsuggestions for removing or replacing offensive words, or presentingsuggested points in video, audio, or multimedia electronic documents toobscure offensive language or other content. Alternately, at step 560the server 120 automatically modifies the electronic document bychanging words, “bleeping” out content, obscuring or removing violenceor suggestive content, etc. In any case, the end results of steps 550,555, and 560 is improvement to individual interest level and individualemotional response to the electronic document.

FIG. 6 is a simulated graphic user interface 610 providing access to areal-time electronic document creator module 112 and the resultsreceiver module 116, in accordance with an embodiment of the invention.The graphic user interface 610 is accessed at the user computer 110. Thereal-time electronic document creator 112 seamlessly transmits asentence typed in this text-style document. The results received module116 returns predictive audience feedback regarding the transmittedsentence within the graphic user interface. The audience is notparticularly interested, and appears bored 116.

FIG. 7 depicts a block diagram of components of user computer 110 and/orserver 120 of the environment for real-time analysis of predictiveaudience feedback during content creation 100 of FIG. 1, in accordancewith an embodiment of the present invention. It should be appreciatedthat FIG. 7 provides only an illustration of one implementation and doesnot imply any limitations with regard to the environments in whichdifferent embodiments may be implemented. Many modifications to thedepicted environment may be made.

User computer 110 and/or server 120 may include one or more processors902, one or more computer-readable RAMs 904, one or morecomputer-readable ROMs 906, one or more computer readable storage media908, device drivers 912, read/write drive or interface 914, networkadapter or interface 916, all interconnected over a communicationsfabric 918. Communications fabric 918 may be implemented with anyarchitecture designed for passing data and/or control informationbetween processors (such as microprocessors, communications and networkprocessors, etc.), system memory, peripheral devices, and any otherhardware components within a system.

One or more operating systems 910, and one or more application programs911, for example, presentation program 110, are stored on one or more ofthe computer readable storage media 908 for execution by one or more ofthe processors 902 via one or more of the respective RAMs 904 (whichtypically include cache memory). In the illustrated embodiment, each ofthe computer readable storage media 908 may be a magnetic disk storagedevice of an internal hard drive, CD-ROM, DVD, memory stick, magnetictape, magnetic disk, optical disk, a semiconductor storage device suchas RAM, ROM, EPROM, flash memory or any other computer-readable tangiblestorage device that can store a computer program and digitalinformation.

User computer 110 and/or server 120 may also include a R/W drive orinterface 914 to read from and write to one or more portable computerreadable storage media 926. Application programs 911 on computing device106 may be stored on one or more of the portable computer readablestorage media 926, read via the respective R/W drive or interface 914and loaded into the respective computer readable storage media 908.

User computer 110 and/or server 120 may also include a network adapteror interface 916, such as a TCP/IP adapter card or wirelesscommunication adapter (such as a 4G wireless communication adapter usingOFDMA technology). Application programs 911 on User computer 110 and/orserver 120 may be downloaded to the computing device from an externalcomputer or external storage device via a network (for example, theInternet, a local area network or other wide area network or wirelessnetwork) and network adapter or interface 916. From the network adapteror interface 916, the programs may be loaded onto computer readablestorage media 908. The network may comprise copper wires, opticalfibers, wireless transmission, routers, firewalls, switches, gatewaycomputers and/or edge servers.

User computer 110 and/or server 120 may also include a display screen920, a keyboard or keypad 922, and a computer mouse or touchpad 924.Device drivers 912 interface to display screen 920 for imaging, tokeyboard or keypad 922, to computer mouse or touchpad 924, and/or todisplay screen 920 for pressure sensing of alphanumeric character entryand user selections. The device drivers 912, R/W drive or interface 914and network adapter or interface 916 may comprise hardware and software(stored on computer readable storage media 908 and/or ROM 906).

The programs described herein are identified based upon the applicationfor which they are implemented in a specific embodiment of theinvention. However, it should be appreciated that any particular programnomenclature herein is used merely for convenience, and thus theinvention should not be limited to use solely in any specificapplication identified and/or implied by such nomenclature.

The present invention may be a method, system, and/or computer programproduct at any possible technical detail level of integration. Thecomputer program product may include a computer readable storage medium(or media) having computer readable program instructions thereon forcausing a processor to carry out aspects of the present invention.

The computer readable storage medium can be a tangible device that canretain and store instructions for use by an instruction executiondevice. The computer readable storage medium may be, for example, but isnot limited to, an electronic storage device, a magnetic storage device,an optical storage device, an electromagnetic storage device, asemiconductor storage device, or any suitable combination of theforegoing. A non-exhaustive list of more specific examples of thecomputer readable storage medium includes the following: a portablecomputer diskette, a hard disk, a random access memory (RAM), aread-only memory (ROM), an erasable programmable read-only memory (EPROMor Flash memory), a static random access memory (SRAM), a portablecompact disc read-only memory (CD-ROM), a digital versatile disk (DVD),a memory stick, a floppy disk, a mechanically encoded device such aspunch-cards or raised structures in a groove having instructionsrecorded thereon, and any suitable combination of the foregoing. Acomputer readable storage medium, as used herein, is not to be construedas being transitory signals per se, such as radio waves or other freelypropagating electromagnetic waves, electromagnetic waves propagatingthrough a waveguide or other transmission media (e.g., light pulsespassing through a fiber-optic cable), or electrical signals transmittedthrough a wire.

Computer readable program instructions described herein can bedownloaded to respective computing/processing devices from a computerreadable storage medium or to an external computer or external storagedevice via a network, for example, the Internet, a local area network, awide area network and/or a wireless network. The network may comprisecopper transmission cables, optical transmission fibers, wirelesstransmission, routers, firewalls, switches, gateway computers and/oredge servers. A network adapter card or network interface in eachcomputing/processing device receives computer readable programinstructions from the network and forwards the computer readable programinstructions for storage in a computer readable storage medium withinthe respective computing/processing device.

Computer readable program instructions for carrying out operations ofthe present invention may be assembler instructions,instruction-set-architecture (ISA) instructions, machine instructions,machine dependent instructions, microcode, firmware instructions,state-setting data, configuration data for integrated circuitry, oreither source code or object code written in any combination of one ormore programming languages, including an object oriented programminglanguage such as Smalltalk, C++, or the like, and procedural programminglanguages, such as the “C” programming language or similar programminglanguages. The computer readable program instructions may executeentirely on the user's computer, partly on the user's computer, as astand-alone software package, partly on the user's computer and partlyon a remote computer or entirely on the remote computer or server. Inthe latter scenario, the remote computer may be connected to the user'scomputer through any type of network, including a local area network(LAN) or a wide area network (WAN), or the connection may be made to anexternal computer (for example, through the Internet using an InternetService Provider). In some embodiments, electronic circuitry including,for example, programmable logic circuitry, field-programmable gatearrays (FPGA), or programmable logic arrays (PLA) may execute thecomputer readable program instructions by utilizing state information ofthe computer readable program instructions to personalize the electroniccircuitry, in order to perform aspects of the present invention.

Aspects of the present invention are described herein with reference toflowchart illustrations and/or block diagrams of methods, computerprogram products, and apparatus (systems) according to embodiments ofthe invention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer readable program instructions.

These computer readable program instructions may be provided to aprocessor of a general purpose computer, special purpose computer, orother programmable data processing apparatus to produce a machine, suchthat the instructions, which execute via the processor of the computeror other programmable data processing apparatus, create means forimplementing the functions/acts specified in the flowchart and/or blockdiagram block or blocks. These computer readable program instructionsmay also be stored in a computer readable storage medium that can directa computer, a programmable data processing apparatus, and/or otherdevices to function in a particular manner, such that the computerreadable storage medium having instructions stored therein comprises anarticle of manufacture including instructions which implement aspects ofthe function/act specified in the flowchart and/or block diagram blockor blocks.

The computer readable program instructions may also be loaded onto acomputer, other programmable data processing apparatus, or other deviceto cause a series of operational steps to be performed on the computer,other programmable apparatus or other device to produce a computerimplemented process, such that the instructions which execute on thecomputer, other programmable apparatus, or other device implement thefunctions/acts specified in the flowchart and/or block diagram block orblocks.

The flowchart and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof method, system, and computer program product according to variousembodiments of the present invention. In this regard, each block in theflowchart or block diagrams may represent a module, segment, or portionof instructions, which comprises one or more executable instructions forimplementing the specified logical function(s). In some alternativeimplementations, the functions noted in the blocks may occur out of theorder noted in the Figures. For example, two blocks shown in successionmay, in fact, be executed substantially concurrently, or the blocks maysometimes be executed in the reverse order, depending upon thefunctionality involved. It will also be noted that each block of theblock diagrams and/or flowchart illustration, and combinations of blocksin the block diagrams and/or flowchart illustration, can be implementedby special purpose hardware-based systems that perform the specifiedfunctions or acts or carry out combinations of special purpose hardwareand computer instructions.

It is to be understood that although this disclosure includes a detaileddescription on cloud computing, implementation of the teachings recitedherein are not limited to a cloud computing environment. Rather,embodiments of the present invention are capable of being implemented inconjunction with any other type of computing environment now known orlater developed.

Cloud computing is a model of service delivery for enabling convenient,on-demand network access to a shared pool of configurable computingresources (e.g., networks, network bandwidth, servers, processing,memory, storage, applications, virtual machines, and services) that canbe rapidly provisioned and released with minimal management effort orinteraction with a provider of the service. This cloud model may includeat least five characteristics, at least three service models, and atleast four deployment models.

Characteristics are as follows:

On-demand self-service: a cloud consumer can unilaterally provisioncomputing capabilities, such as server time and network storage, asneeded automatically without requiring human interaction with theservice's provider.

Broad network access: capabilities are available over a network andaccessed through standard mechanisms that promote use by heterogeneousthin or thick client platforms (e.g., mobile phones, laptops, and PDAs).

Resource pooling: the provider's computing resources are pooled to servemultiple consumers using a multi-tenant model, with different physicaland virtual resources dynamically assigned and reassigned according todemand. There is a sense of location independence in that the consumergenerally has no control or knowledge over the exact location of theprovided resources but may be able to specify location at a higher levelof abstraction (e.g., country, state, or datacenter).

Rapid elasticity: capabilities can be rapidly and elasticallyprovisioned, in some cases automatically, to quickly scale out andrapidly released to quickly scale in. To the consumer, the capabilitiesavailable for provisioning often appear to be unlimited and can bepurchased in any quantity at any time.

Measured service: cloud systems automatically control and optimizeresource use by leveraging a metering capability at some level ofabstraction appropriate to the type of service (e.g., storage,processing, bandwidth, and active user accounts). Resource usage can bemonitored, controlled, and reported, providing transparency for both theprovider and consumer of the utilized service.

Service Models are as follows:

Software as a Service (SaaS): the capability provided to the consumer isto use the provider's applications running on a cloud infrastructure.The applications are accessible from various client devices through athin client interface such as a web browser (e.g., web-based e-mail).The consumer does not manage or control the underlying cloudinfrastructure including network, servers, operating systems, storage,or even individual application capabilities, with the possible exceptionof limited user-specific application configuration settings.

Platform as a Service (PaaS): the capability provided to the consumer isto deploy onto the cloud infrastructure consumer-created or acquiredapplications created using programming languages and tools supported bythe provider. The consumer does not manage or control the underlyingcloud infrastructure including networks, servers, operating systems, orstorage, but has control over the deployed applications and possiblyapplication hosting environment configurations.

Infrastructure as a Service (IaaS): the capability provided to theconsumer is to provision processing, storage, networks, and otherfundamental computing resources where the consumer is able to deploy andrun arbitrary software, which can include operating systems andapplications. The consumer does not manage or control the underlyingcloud infrastructure but has control over operating systems, storage,deployed applications, and possibly limited control of select networkingcomponents (e.g., host firewalls).

Deployment Models are as follows:

Private cloud: the cloud infrastructure is operated solely for anorganization. It may be managed by the organization or a third party andmay exist on-premises or off-premises.

Community cloud: the cloud infrastructure is shared by severalorganizations and supports a specific community that has shared concerns(e.g., mission, security requirements, policy, and complianceconsiderations). It may be managed by the organizations or a third partyand may exist on-premises or off-premises.

Public cloud: the cloud infrastructure is made available to the generalpublic or a large industry group and is owned by an organization sellingcloud services.

Hybrid cloud: the cloud infrastructure is a composition of two or moreclouds (private, community, or public) that remain unique entities butare bound together by standardized or proprietary technology thatenables data and application portability (e.g., cloud bursting forload-balancing between clouds).

A cloud computing environment is service oriented with a focus onstatelessness, low coupling, modularity, and semantic interoperability.At the heart of cloud computing is an infrastructure that includes anetwork of interconnected nodes.

Referring now to FIG. 8, illustrative cloud computing environment 50 isdepicted. As shown, cloud computing environment 50 includes one or morecloud computing nodes 10 with which local computing devices used bycloud consumers, such as, for example, personal digital assistant (PDA)or cellular telephone 54A, desktop computer 54B, laptop computer 54C,and/or automobile computer system 54N may communicate. Nodes 10 maycommunicate with one another. They may be grouped (not shown) physicallyor virtually, in one or more networks, such as Private, Community,Public, or Hybrid clouds as described hereinabove, or a combinationthereof. This allows cloud computing environment 50 to offerinfrastructure, platforms and/or software as services for which a cloudconsumer does not need to maintain resources on a local computingdevice. It is understood that the types of computing devices 54A-N shownin FIG. 8 are intended to be illustrative only and that computing nodes10 and cloud computing environment 50 can communicate with any type ofcomputerized device over any type of network and/or network addressableconnection (e.g., using a web browser).

Referring now to FIG. 9, a set of functional abstraction layers providedby cloud computing environment 50 (FIG. 8) is shown. It should beunderstood in advance that the components, layers, and functions shownin FIG. 9 are intended to be illustrative only and embodiments of theinvention are not limited thereto. As depicted, the following layers andcorresponding functions are provided:

Hardware and software layer 60 includes hardware and softwarecomponents. Examples of hardware components include: mainframes 61; RISC(Reduced Instruction Set Computer) architecture based servers 62;servers 63; blade servers 64; storage devices 65; and networks andnetworking components 66. In some embodiments, software componentsinclude network application server software 67 and database software 68.

Virtualization layer 70 provides an abstraction layer from which thefollowing examples of virtual entities may be provided: virtual servers71; virtual storage 72; virtual networks 73, including virtual privatenetworks; virtual applications and operating systems 74; and virtualclients 75.

In one example, management layer 80 may provide the functions describedbelow. Resource provisioning 81 provides dynamic procurement ofcomputing resources and other resources that are utilized to performtasks within the cloud computing environment. Metering and Pricing 82provide cost tracking as resources are utilized within the cloudcomputing environment, and billing or invoicing for consumption of theseresources. In one example, these resources may include applicationsoftware licenses. Security provides identity verification for cloudconsumers and tasks, as well as protection for data and other resources.User portal 83 provides access to the cloud computing environment forconsumers and system administrators. Service level management 84provides cloud computing resource allocation and management such thatrequired service levels are met. Service Level Agreement (SLA) planningand fulfillment 85 provide pre-arrangement for, and procurement of,cloud computing resources for which a future requirement is anticipatedin accordance with an SLA. Workloads layer 90 provides examples offunctionality for which the cloud computing environment may be utilized.Examples of workloads and functions which may be provided from thislayer include: mapping and navigation 91; software development andlifecycle management 92; virtual classroom education delivery 93; dataanalytics processing 94; transaction processing 95; and the environmentfor real-time analysis of predictive audience feedback during contentcreation 96.

Based on the foregoing, a method, system, and computer program producthave been disclosed. However, numerous modifications and substitutionscan be made without deviating from the scope of the present invention.Therefore, the present invention has been disclosed by way of exampleand not limitation.

What is claimed is:
 1. A method for providing and utilizing predictivefeedback during content creation in real-time comprising: obtainingdemographic data for profile generation from a viewer profile database;receiving, by a server computer via a network adapter or interface froma user-computing device, an author-created electronic document duringcreation of the electronic document in real-time, the electronicdocument selected from a group consisting of a text file, a video file,and an audio file; receiving, by the server computer, an intendedaudience specification for the received electronic document; receiving,by the server computer from the user-computing device, a similarityscore threshold; calculating by the server computer a similarity scorefor a plurality of viewer profiles, the viewer profiles generated viaobtaining of the demographic data and a viewer profile member assay viaeach viewer wearing one or more wearable sensors while consuming sampledigital content; determining by the server computer which viewerprofiles have similarity score equal to or exceeding the similarityscore threshold and storing the determined viewer profiles; calculatingby the server computer an individual interest level and an individualemotional response of the determined viewer profiles for a portion ofthe received electronic document by presentation of a graphic userinterface, the individual interest level indicating a level of interesteach viewer profile of the determined viewer profiles is likely toexpress regarding the portion of the received electronic document andthe individual emotional response indicting indicating an emotionalresponse anticipated for the portion of the electronic document for eachviewer profile of the determined viewer profiles; transmitting, by theserver computer to the user-computing device, the individual interestlevel and the individual emotional response of the determined viewerprofiles, weighting the individual interest level and individualemotional response of the determined viewer profiles according to thesimilarity score; and modifying automatically by the server computer inreal-time the portion of the received electronic document to improve theindividual interest level of the determined viewer profiles and theindividual emotional response of the determined viewer profiles byautomatically altering objectionable language by the server computerincluding text, if the received electronic document is the text file, orby automatically bleeping out offensive words by the server computer ifthe received electronic document is the video file or the audio file.